4 Best Practices That Will Improve Your Messaging

4 Best Practices That Will Improve Your Messaging

My company, Map & Fire, recently finished an original study that looked at the marketing messages of 600 companies. The goal was to extract insights and patterns that could become best practices for other businesses. The research focused specifically on each...
Don’t Forget the Messaging Glue

Don’t Forget the Messaging Glue

When you write the messaging for a product, website, or service you’re usually telling your customers a story they’ve never heard before. In that story, it’s easy to put all your focus on the major plot points and neglect the transitions that glue the story together....