Frequently Asked Questions

Here are some things you may be wondering about:

Who should use StratPack?

If you have a business of your own or work with a business on marketing and messaging, StratPack is for you.

This includes folks like:
Entrepreneurs, founders, marketing people, sales people, product designers, product managers, incubators, accelerators, agencies, consultants, mentors, educators, and yes copywriters.

You are not required to be a marketing expert or a great writer to use StratPack.

What do I need to get started?

All you need is knowledge of your business or business concept. StratPack will walk you through our process step by step asking simple questions to extract the important elements required to create your messaging.

Where can I use the messages that I create with StratPack?

Anyplace you do marketing, is a place to use StratPack.

This includes:

  • Website
  • Banner Ads
  • Social Posts
  • Emails
  • Print Materials
  • Video Spots
  • Even to help craft a verbal pitch!
How do I use the messages once I create them?

Once you’re happy with your messages, you just copy-paste the versions you like best into your website, ads, social, email, print docs, etc.

How long does it take to create my messaging?

If you have a good handle on your business, you could probably get some first messages in a matter of hours. But like any important piece of your business, the real value comes in testing your messages and then refining them to keep improving.

Every business evolves over time and StratPack helps you make adjustments and improvements on your messaging to reflect those changes as you grow.

Does StratPack automatically write my messages for me?

No. StratPack walks you through all the steps you need to create great messaging prompting you for input along the way.

Once we gather the ingredients we then help you configure and position those elements into effective messaging.

The inputs come from you. The process and structure come from us.

I'm not a great writer. Can I really do this myself?

Absolutely. A big part of writing great messages is structure and that’s what StratPack helps demystify. You bring the expertise of your business and we help you find effective ways to talk about it.

But isn't a great copywriter still needed to put some extra polish on it?

A great copywriter is always an asset. We write a lot of copy for clients and have done it for many years. This product isn’t intended to fully replicate the benefits of a seasoned copywriting professional.

But we fully believe that if you can get the core structure of your messages in place, then you can create something extremely effective without using an outside resource.

If you want to use a copywriter though, StratPack still gives you an incredible foundation on which to build and test new ideas. You don’t have to hand off the entire process, you can (and should) be involved!

I'm a copywriter, is there any value in StratPack for me?

As folks who love, respect, and obsess over copy and messaging, we know you can alway use new methods and ideas for generating copy. We believe StratPack can provide a structure and process that you can use on your own or in collaboration with a client. Use it as a client discovery tool, to help explain concepts, or just in your own brainstorming process.

In short, yes.

What is the StratPack process based on?

The process is formed out of years of hands-on consulting work in marketing, strategy, and copywriting. That consulting work was in turn fueled by research and inspired by a wide variety of thinkers and industry best practices.

The goal was to distill all of that information and learning into a lean, curated process that lets you create great messaging quickly without taking shortcuts.

Enough chitchat, see for yourself!

We’re always happy to answer questions about StratPack, but the best thing you can do is try it for yourself. Lucky for you, it’s totally free to get started, so give it a shot and see how fast and easy it is to create great messaging!