My company, Map & Fire, recently finished an original study that looked at the marketing messages of 600 companies. The goal was to extract insights and patterns that could become best practices for other businesses. The research focused specifically on each...
When you write the messaging for a product, website, or service you’re usually telling your customers a story they’ve never heard before. In that story, it’s easy to put all your focus on the major plot points and neglect the transitions that glue the story together....
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